Variaa AI Color Generator

Describe your project and Variaa’s AI will create a custom color palette with unique, brand-matching names. Instantly copy or download your palette in JSON and CSV formats.

Your ideas,
translated into color.

Color wheel chart with color swatches and paint chips.

See Variaa in Action

Variaa is an AI-powered tool designed to help founders, agencies, creators, hobbyists, and marketers bring their project vision to life; starting with color!

Instead of spending hours choosing colors or relying on random palette generators, Variaa makes the process simple: just describe your business, product, or service, and Variaa AI instantly generates a curated color palette matching the context of your project description! Each color comes with a brand-relevant name and HEX code—plus options to copy, share, or download your full palette in JSON and CSV formats.

From early-stage startups to polished client work, Variaa helps your project stand out with colors that feel intentional and on-brand.

Variaa AI

How it works

Illustration of a smartphone displaying a colorful lightbulb icon, with a pen next to it, representing ideas or creativity.

1. Describe Your Product, Service, Business, or Idea

Tell us what you’re building—whether it’s a product, service, business, or a startup.

Outline of a human head with the letters 'AI' inside in a gradient rainbow color, connected to three circuitry lines.

2. Let Our AI Do the Work for You!

Color selection palette with four square color options and a paintbrush applying color to the top right square, with a star and spark indicating creativity.

Variaa AI analyzes your description using advanced AI tools to understand your brand’s vibe, industry, and values.

3. Recive a Curated Color Palette Designed for Your Business in Seconds

In seconds, Variaa AI generates a custom palette complete with HEX codes and unique color names—each one inspired by the business, product, service, or idea you described. Get Primary, Secondary, Tertirary A & B, and Neutral colors.

Diagram showing data transfer between a computer and a mobile device.

4. Use Your Designed Palette Anywhere!

Get easily downloadable JSON & CSV files as well as an easy copy paste feature so you can share a text table of all your brand colors on other collaboration platforms.

What do you get with each palette generation?

  • Primary Color

    • Comes in a Base, Light, and Pale version

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

  • Secondary Color

    • Comes in a Base, Light, and Pale version

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

  • Two Tertiary Colors

    • Each come in Base, Light, and Pale versions

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

  • Neutral Colors

    • Typically White and Black

    • Includes Hex for each color

    • Includes relevant custom name for each color based on your prompt description

Colors

Extras

  • Text Table

    • An organized text table containing all your colors with a copy paste button in case you want to continue working in other collaboration tools like Google Docs or Notion

  • Easy Download Options

    • Buttons to download JSON and CSV versions of your palette

  • History Feature

    • All your prompts and palette generations are saved and are easily accessible to you in an organized list.

Pricing

$9.99/mo

Monthly Plan

Ideal for people who have a one-time or few projects

  • Generate AI color palettes

  • History of projects

  • Download JSON, CSV, and copy paste text table

  • Each color generated will have a name that is relevant to the project descripiton you share in your prompt

  • Generate 20 palettes every 24 hours*

Save 16%

$99.99/yr

Annual Plan

Ideal for agencies or people who have projects all year

  • Generate AI color palettes

  • History of projects

  • Download JSON, CSV, and copy paste text table

  • Each color generated will have a name that is relevant to the project descripiton you share in your prompt

  • Generate 20 palettes every 24 hours*

FAQ

  • We use the most advanced AI models to ensure our clients get high quality services. As a result, we only offer paid tiers to ensure excellent services to all clients at affordable prices. If you need to see a demo before buying a subscription please see the video in the “How it works” section of this page.

    • Startup founders who want to build an MVP and want a brand that stands out rather than going with the generic colors.

    • Marketers, graphic designers, agencies, and other professionals who work on various projects and websites that require custom brand colors

    • Anyone who needs a custom color palette for any kind of project or business.

  • Yes. Monthly and yearly plans are auto-renewed. However, whether you’re on a monthly plan or annual plan you will be able to cancel the servies. Please see our Terms of Service on our website for more information if needed.

  • This is to prevent abuse of the services and prompts and promote fair use of this product. The AI models we use for Variaa are the most advanced in the market and adding daily limits helps us operate efficiently and allows us to provide better service to all our clients.

  • Variaa AI is based in Canada and we happily serve users from around the globe!

  • You get:

    1. Primary colors (Base, light, and pale)

    2. Secondary Colors (Base, light, and pale)

    3. Tertiary colors (A&B)

    4. Neutrals (typically white and black)

    5. Easy download options

    6. History feature

    Please see the “What do you get with each palette generation” section of this page if you scroll up.